Projects - Marketing

SteadiGro Marketing, Derry Township Municipal Authority, Derry, PA

When the Derry Township Municipal Authority (DTMA) installed an indirect thermal dryer in 2011, they were enthusiastic that this technology could produce a Class A Exceptional Quality (EQ) product that would open up their options for beneficial use into an abundance of markets. Material Matters prepared effective marketing/informational materials, conducted demonstrations, identified local markets in the region, and met with potential end users to introduce the product and determining each market's preferences. We also provided information to the Authority concerning the regulatory requirements associated with registering the product as a fertilizer and labeling the product. As a result, the product is now registered as a fertilizer by the Pennsylvania Department of Agriculture, is well known throughout the community, and is sold as a valuable product to local community members and businesses.

Class A Exceptional Quality Compost Marketing, Mechanicsburg Sewer Authority, Mechanicsburg, PA

With a diminishing amount of farmland available for their liquid biosolids land application program, the Borough of Mechanicsburg was faced with increasing, unsustainable landfill disposal costs. The Borough contacted Material Matters to assist with a feasibility and economic evaluation of alternative biosolids management options. Material Matters assisted the Borough to develop an innovative plan that combined the woody material from the adjacent yard waste composting facility with the plant's anaerobically digested biosolids, to generate a Class A Exceptional Quality (EQ) biosolids product. Material Matters was closely involved with the planning, design, and construction of the composting facility and also assisted with the start-up, troubleshooting, and permitting the product as a Class A EQ product. The program is a great success - the Borough has sold the entire production volume...they are Sold Out!

Turfgrass Demonstration with Thermally Dried Biosolids, Multiple Clients, Central PA

It is well-known that demonstrations are effective tools for supporting the claims of a product's value; however, a full-scale demonstration can be cost prohibitive for cash-strapped municipalities. In 2011, Material Matters developed a collaborative demonstration in which four municipalities that produce Class A Exceptional Quality thermally dried biosolids provided their product to a local sod farmer. The collaborative effort benefited all municipalities by minimizing costs, while also developing a very detailed study for marketing purposes. The year-long study was a success; the farmer reported that the turf from the EQ biosolids treated plots performed better than the control (conventionally fertilized) plot - an excellent marketing tool that each municipality can use for future marketing endeavors.